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29 August 2013

Music in high definition - BBC Proms 2013

Conceived as a collaboration between the BBC Symphony Orchestra and 1xtra — the BBC's dedicated urban radio station — the first ever Urban Prom took place this summer at the Royal Albert Hall.

It invited fans of rap, gospel and other 'urban' genres to experience re-workings of their music in a classical setting. Led by conductor and arranger Jules Buckley, the artists involved created a unique, unforgettable Prom, and some equally inspiring reactions.

In the build-up to the evening, the BBC interviewed some young performers who had not been involved with classical music until being recruited for this project (link to full video below). As part of the interview, the young artists were asked about a more conventional Prom they'd been to in preparation for their own outing at the Albert Hall:

"It's the best experience of live music I've ever experienced", responded one of the rappers, "the sound quality is on a whole new level".

Although the Urban Prom itself was a far cry from the soundworlds of baroque and classical music, there was a heartening realisation that the exhilaration our audiences come to experience every season crossed over to young artists hearing a live orchestra for the first time. We continue to challenge ourselves to reach out to new audiences, and hearing this sort of response was a reminder of why.

The AAM continues to offer £3 tickets to under-26s for all our London and Cambridge seasons. Go here to find out more: www.aam.co.uk/aamplify

Urban prom interview

 Watch the full interview with Fazer and his young artists